Treatment Session Preparatory Method - 983 Words

Treatment Session Preparatory Method 1) AROM- Right elbow flexion. Intervention- The therapist will start by introducing herself and the purpose of performing ROM on the child to the mother. The therapist will build a rapport with both the child and the mother so the child can feel comfortable. The therapist will ask John if he is in pain and then check for swelling. If there is no pain, the therapist will continue with the activity; however, if there is pain or swelling, the therapist will stop the treatment than apply a cold pack in the area to reduce edema. The patient will then be seated in a small chair with support at a 90 degree angle, while both legs flat on the floor to perform the activity. The chair will not have any arm rest. The therapist will begin by doing PROM on the right elbow with gentle guidance then the child will continue to perform the activity actively towards the end. 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North Korea And South Korea - 3228 Words

Everyone has been touched by the Korean wave in some way, whether it is by having a Samsung phone to eating Korean barbeque at a Korean restaurant. North Americans tend to think that North and South Korea share the same traditions and customs, when in fact they are complete opposites. Going back thousands of years in Korean culture, North Korea and South were just a part of the country Korea. Fast forwarding to the 1950’s the northern part of Korea started to become a communist country. America swooped in and started to shape the southern part of Korea as an ally for the United States and make them a part of the capitalist movement. After the Korean War, Korea became divided into North and South Korea. North Korea became a communist†¦show more content†¦Following the stock market crash, South Korea decided to export its music and television to make revenue from other countries. â€Å"Korea is throwing all of its weight and billions of dollars into making itself the n umber one exporter of pop culture in the world† (Leong). The stock market crash in 1997 left the country economically crippled, forcing the government to request a 57 billion dollar loan from the International Monetary Fund ( IMF). The president of that time, Kim Dae-Jung, began to think of a way that Korea could become different from other countries in order to fix its unstable economy. Kim always was amazed with how the United States made its revenue from films and how The United Kingdom made its money from stage musicals. (Leong) This influenced Kim to use those two countries as benchmarks for creating a pop culture industry for Korea. Kim worked with the notion that in order for other countries to buy into your pop culture, you had to prove to them that your nation was cool. The Hallyu or Korean wave started in southeast Asia and has now started its way to the United States and Europe. Now that it has made a marketing statement in the United States its revenue has gotten e ven higher. Korean pop culture exports have already gone from zero, in the early 1990 s, to 4.6 billion in revenue in 2012 (Hong). Koreans have made much of that revenue from their music and the

Csr and Consumer Free Essays

The impact of perceived CSR initiatives on consumer’s buying behaviour: An empirical study Abu Bashar, Assistant Professor, Institute of Management Studies, Dehradun. ABSTRACT Although research into CSR and consumer behavior is still relatively young, there exists a growing interest in studying the links between CSR and marketing. The Indian consumers are now well aware that, in pursuing their business endeavors, companies now have to show more responsibility towards society and the environment where they are operating and at the same time do managers increasingly see CSR as a marketing tool to help create a competitive advantage. We will write a custom essay sample on Csr and Consumer or any similar topic only for you Order Now But what is the actual impact of companies’ engagement in CSR on consumer behavior? The consumers are getting more aware of the corporation involved in corporate social responsibility (CSR) through better education and the increased influence of the media. The companies up to a certain extent has already been realized that their socially responsible behaviour have a direct impact on the consumer buying behaviour. In this research paper effort has been employed to investigate that how consumers are considering corporation’s CSR initiatives at the time of deciding on their purchase decision of products and services. For measuring CSR economic, legal, ethical and philanthropic variables have been considered from Carroll’s definition. A random stratified sample of 250 respondents have been considered, the data have been collected with the help of structured questionnaire. After the data collection appropriate statistical data analysis was performed in the software program SPSS. Results confirm a positive relationship between perceived CSR activities and consumer buying behaviour. Keywords: corporate social responsibility, consumer behaviour, Philanthropy, Consumer buying behaviour. 1. Introduction Multinational corporations first introduced the term stakeholder in the late 1960’s. Stakeholders were described as those who were in any way affected by the corporations’ activities. Soon thereafter, the term â€Å"corporate social responsibility† came into common use. The goal of corporate social responsibility (CSR) is to take responsibility for all the company’s actions and to have a positive impact on its environment, communities, employees, consumers and all other stakeholders (Freeman et al. , 2010). The European Commission (2011) defines CSR as â€Å"the responsibility of enterprises for their impacts on society†. More specifically, the responsibility of corporations includes the integration of social, environmental and ethical issues as well as human rights and consumer concerns, into their business operations and core strategy in close collaboration with their stakeholders. In research literature, CSR is defined as â€Å"a business organization’s configuration of principles of social responsibility, processes of social responsiveness, and policies, programs, and observable outcomes as they relate to the firm’s societal relationships† (Wood, 1991:693). In their opinion, the free market in that sense contributes to society by realizing this prosperity and therefore does not have any other obligations in that matter. However, on the other side of the spectrum the free market is viewed as inhibiting human freedom (e. g. through child labor) and as the root cause of economic and cultural imperialism in many developing countries. CSR is also seen as a way to attempt to be one step ahead of governmental interference, in order to avoid any kind of legislative restrictions or reprimands. Additionally, CSR is regarded as being used merely as a marketing tool, which introduces concerns about hypocrisy. As with many ethical issues, a great amount of organizations operate in the broad space in between these extremes, and the topic remains subject to continuous discussion (Friedman, 1970). One of the most important stakeholder groups is the consumer, and as Creyer and Ross (1997) confirmed; customers do indeed expect socially responsible behavior from companies. More interestingly, customers are willing to reward this behavior. It is no surprise that a steadily growing group of consumers pro-actively look for companies with ‘sustainable’ products and production methods. This new type of consumer is subject to an increasing amount of research by social and economic scientists, and characterized as ‘sophisticated’ and ‘environmentally and socially conscious’ (Forster, 2007). Corporations that do not equip themselves with CSR activities will often be left behind with the increasing global competition and borderless markets, and international corporations with sound CSR activities grow stronger (Altman, 2007). As the education level increases, consumers are made more aware of the need for pro social corporate behaviour. A lot of work has been done in Western countries to identify an organization’s behaviour regarding consumer purchasing decisions. However, not many studies have been conducted in emerging markets, such as India. CSR activities should enhance a corporation’s image. This paper aims to examine the influence of perceived CSR initiatives on the buying behaviour of Indian consumers. We are interested in exploring whether consumers in India consider organisations’ CSR issues before associating themselves with organisations’ products and services. Apart from that, this study also aims to identify the awareness level of Indian consumers towards CSR. The results of this study will also be useful for business organisations in understanding the consumers’ priority for the CSR activities that they should be engaging in, and it will contribute to the existing literature. The remainder of this paper is structured as follows. The next section will discuss the literature review. The third section will explain on the methodology used. The findings and discussion will be presented in the fourth section and will be followed by conclusions and implications in the final section. 2. Scope of the study The scope of the study has been limited to CSR initiatives of corporate and consumer buying behaviour only. The study has been confined to Delhi NCR region as this area has greater number of top notch corporations 3. Objectives 1. To study and analyze the current CSR practices being employed by corporations in India. . To find out the level of awareness of consumer about CSR 3. To find out the relation and impact of corporation’s CSR initiatives on consumer buying decisions 4. Research Methodology The study is based on descriptive research design. A structured questionnaire has been designed, to know the level of awareness and impact of corporation’s CSR initiatives on their buying decisions. The que stionnaire consists of three major sections. The first section gathers information on consumers’ awareness towards corporate social responsibility (CSR). This section covers some general questions to obtain the respondent’s understanding of the term CSR, which indicates the ability of the respondent to complete the rest of the questionnaire. The respondents who indicated having no knowledge in CSR were not included in the data analysis. Second section covers questions on consumer buying behaviour towards CSR initiatives by the business organisations. The statements were divided into four subsections based on Carroll’s pyramid of CSR, which include economic, legal, ethical and philanthropic responsibilities. While third section designed to gather demographic information of the respondents such as gender, age, education level and monthly income level. Section A and Section C were designed using nominal scales, whereas Section B was designed using a five-point Likert scale ranging from â€Å"1† for â€Å"strongly disagree† to â€Å"5† for â€Å"strongly agree†. Cronbach’s Alpha coefficient was used to evaluate the reliability of the measures. The Cronbach’s Alpha coefficient for the four independent variables and one dependent variable was 0. 59. The survey was conducted in Delhi NCR; responses of 250 respondents were collected. We targeted respondents who are seems to be conscious buyer and hence the sampling technique is non-probability convenience sampling. For visual representation of finding and results bar charts, pie charts and tables etc. ahs been used. 5. Review of literature During the 21th century, the focus of the environmental aspect of CSR grew even stronger and society’s increased interest regarding environmental issues put new light on CSR. Hence, even higher pressure was put on corporations and their initiatives for support of the environment. This can be seen in the European Commission’s CSR-report from 2002, in which CSR is described to have a close relationship between companies and societies to tackle both social and environmental concerns: â€Å"CSR is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis. In their latest definition, the European Commission (2011) explains CSR as â€Å"the responsibility of enterprises for their impacts on society†. Another trend emerging in the 21th century was the focus of CSR from a consumer perspective. The fact that corporations started to work and participate actively in projects regarding CSR predictably woke up an interest also among consumers. Researchers were then eager to find out whether CSR activities had any influence on consumers or not, and if so, in what way and to what extent. In 2001, Mohr et al. tudied the relationship between CSR and consumers’ buying behavior. The results of the study showed that the majority of the respondents were in general positively disposed towards social responsible firms and moreover expected firms to be highly active within CSR. Furthermore, the results revealed that a small majority of the respondents did not really think about basing their purchase behavior on CSR or did it only sometimes, even if CSR as a buying criterion didn’t play much of a role in the decision processes or purchase behavior. However, 39% of the respondents were basing some or much of their purchasing on CSR (Mohr et al. , 2001). In 2005, Becker-Olsen and Hill contributed with two studies investigating the role of perceived fit (e. g. Similarity between corporate mission and social initiative), perceived corporate motive (other-centered versus profit-centered), and timing of an announcement (reactive versus proactive) on consumers’ responses to corporate social initiatives. The aim of the study was to explore the impact of perceived CSR on consumer behavior. The results of the study demonstrated that an overwhelming majority of the respondents believed that firms should engage in social initiatives and 76% thought that those initiatives would benefit the firms. About half of the respondents stated that they would boycott firms that acted irresponsibly, if reasonable alternatives were available (Becker-Olsen Hill, 2005). Finally, another relatively new trend within CSR developed in the 21th century is to view and utilize the whole concept as a competitive advantage. In 2006, the marketing and strategy guru Michael Porter wrote an article together with Mark R. Kramer, in which they introduced a framework that organizations can use to identify the impact they have on society, determine which effects to address and then suggest effective ways to do so. The authors propose that when looking at CSR from a strategically perspective it can become a source of remarkable social progress, since corporations apply their resources, expertise, and insights to activities that benefit society as a whole (Porter Kramer, 2006). In carrying out their economic responsibility, corporations are expected work within the framework of laws and regulations as a partial fulfillment of the â€Å"social contract† between corporations and society. Carroll (1991) stated that it is important for legal responsibility to be performed in a manner that is consistent with the expectations of governments and laws complying with the various federal, state and local regulations. A successful corporation should be recognised as one that fulfils its legal obligations. Conchius (2006), on the other hand, stated that legal responsibility includes abiding by consumer and product laws, environmental laws and employment laws while also adhering to laws and regulations governing competition in the marketplace. However, legal responsibilities do not embrace the full range of behaviours expected of corporations by society. Laws are important, but they are often inadequate. First, they cannot possibly address all of the issues or areas that a corporation may face. Second, laws often lag behind more recent concepts of what is considered right behaviour, and third, laws may represent the personal interests and political motivations of legislators (Carroll, 1998). Although economic and legal responsibilities represent ethical standards concerning fairness and justice, ethical responsibility encompasses those activities and practices expected or prohibited by society that expand beyond the limitations of legal responsibilities. Ethical responsibility embodies those standards and expectations that reflect a concern for what consumers, employees, shareholders, and the community regard as fair, just, or in keeping with the respect or protection of stakeholders’ moral rights (Carroll, 1979). According to Carroll (1991), business performance can be determined by the corporation’s consistency in promoting moral and ethical standards. If a corporation practises good corporate citizenship, the activities of the corporation are trusted. Ethical responsibility also recognises that corporate integrity and ethical behaviour should go beyond the requirements of laws and regulations. Balancing economic, legal and ethical responsibilities is important. If the corporation does something that is appropriately economic and legal, it must also be appropriately ethical. Philanthropic responsibility refers to corporate actions that are in response to society’s expectations of good corporate citizens. Corporate philanthropy is likely to enhance the image of corporations especially those that have high public visibility. Corporate philanthropy should also increase employee loyalty and improve customer ties. Philanthropic activities include business contributions in terms of financial resources or executive time, such as contributions to the arts, education, or communities. The distinguishing characteristic between philanthropic and ethical responsibilities is that philanthropic responsibilities are not expected in an ethical or moral sense. Philanthropy is located at the most voluntary and discretionary dimension of corporate responsibility and has not always been linked to profits or the ethical culture of the firm (Ferrell, 2004). Although society wishes corporations to be philanthropic, it is voluntary on the part of corporations (Carroll, 1991). According to Fombrun, Gardberg and Barnett (2000), the case for philanthropy comes from two different sources; strategic philanthropists argue that, although philanthropy may not generate direct economic returns, it will enhance the firm’s long-term competitive position through intangible gains in reputation, legitimacy or employee loyalty. Consumer Behaviour towards CSR This paper aims to examine consumers’ buying behaviour as a result of corporate CSR initiatives. We are interested in examining that whether the purchase decisions of the products and services of consumers in India are based on corporation’s CSR initiatives or not. In addition, we also seek to identify which type of CSR component based on Carroll’s pyramid of CSR will have significant impact on consumers’ buying behaviour. Several studies have suggested that there is a positive relationship between a corporation’s CSR activities and consumers’ attitudes towards that corporation and its products (Brown Dacin, 1997; Creyer Ross, 1997; Ellen, Webb, Mohr, 2000). Mohr, Webb and Harris (2001) examined and their finding indicated a significant relationship between CSR and consumer responses. Sen and Bhattacharya (2001) research on reaction of consumers to CSR shows that CSR will directly affect consumers’ intentions to purchase corporation’s products. As cited in Pomering and Dolnicar (2008), marketplace polls reported that consumers expect corporations to provide information about what they do, and they will support those corporations that pursue CSR initiatives. Environics International Ltd. (Environics, 1999) conducted a survey regarding consumer responses towards corporate social responsibility. The result of the survey indicated that Australians have the highest CSR consumer expectations from businesses. A total of 86% of US respondents in the survey of Cone Inc. (2004) said that corporations should provide information on how they support social issues. 6. Research Results and Discussions Table 1: Gender of respondents | |Gender | | | | | | | | | | | | | | | |Model |R |R Square |Adjusted R Square |Std. Error of the Estimate | |CSR-CB |. 573a |. 329 |. 315 |. 36483 | |a. Predictors 🙠 Constants) CSR: corporate social responsibility components which include ethical, economic, philanthropic, | |legal. CB-Consumer Behaviour | The R square (coefficient of determination) is a portion of the total variation in the dependent variable that is explained by the variation in the independent variables. According to the model summary, R sq uare is equal to 0. 329, which is less than 1. This indicates that there is a weak linear relationship between CSR activities and consumers’ buying behaviour. Approximately 32. 7% of variance in all the CSR components can significantly explain consumers’ buying behaviour. An analysis of variance (ANOVA) has been preformed to test whether there is a statistical significant linear relationship between the combination of the four CSR components (Economic, legal, Ethical and philanthropic) and consumers’ buying behaviour exists or not. According to Table 9, the p-value is . 000, indicating that the four CSR components significantly influence consumers’ buying behaviour. Table 9: ANOVA of Multiple Regressions ANOVAb | |Model |Sum of Squares| |bDependent Variable (CB): consumer behaviour | | | | A coefficient table is very much helpful in explaining the relationship between the four CSR components and consumers’ buying behaviour. Based on the calculated significances in Significance (Sig. ) column o f Table 10, the p-value for each CSR component is less than 0. 05, which indicates that all the CSR components have a statistically significant relationship with consumers’ buying behaviour. Table 10: Coefficients of Multiple Regressions Coefficientsa | |Model |Unstandardized Coefficients |Standardized |t |Sig. | | | |Coefficients | | | | |B |Std. Error |Beta | | In Table 10, the unstandardised beta coefficient is used for the values of the numbers in the linear regression equation. Theory explains that a higher beta value indicates a greater impact of the independent variable on the dependent variable. The independent variable (CSR components) can be ranked according to the magnitude of the beta coefficient to determine which component has the most significant impact on consumers’ buying behaviour. The regression model relates Y (the dependent variable) to a function of X (the independent variable) and ? (the unknown parameter). It is formulated as Y ? f(X, ? ). The multiple regression analyses performed in this study are modeled as follows: Yi = ? 1xi1 + ? 2xi2 + ? 3xi3 + ? 4xi4 Therefore, the multiple regressions line equation for this current study is: Consumer Behaviour = 1. 286 + 0. 59 Economic Responsibility + 0. 168 Philanthropic Responsibility + 0. 166 Ethical Responsibility + 0. 112 Legal Responsibility. The results explicitly defines that the economic responsibility attribute has the most significant impact on consumers’ buying behaviour , as it has the highest beta value, followed by philanthropic responsibility, ethical responsibility and, finally, legal responsibility. Indian consumers seem to view CSR priority differently from other nations. Economic responsibility was still the basic utmost priority preferred. However, they ranked philanthropic responsibility as the second most important responsibility compared with legal responsibility. It is not surprising that Indian consumers see corporations’ philanthropic responsibility as being more important than their legal responsibility. Consumers want corporations to contribute their money, facilities and employees’ time to humanitarian programs or purposes. Indians have been known as one of the most generous nations in the world. For example, the country’s rate of donation and participation in helping the victims of natural disasters in the world has always been very encouraging. In addition, we have always heard that the generous Indians have made financial pledges and contributions to help those in need, they be orphaned children, the poor, accident victims and so on. Although the Indian consumers themselves have been very generous, the expectation for business institutions to do the same is unquestionable. As for complying with rules and regulations, it is not surprising that Indian consumers ranked legal responsibility last compared with Carroll’s pyramid, which suggested that legal responsibility is the next most important responsibility Compared with those in developed nations, Indians regard rules lightly, to a certain extent, as we have always heard from the news about how Indians bend and ignore stipulated rules and regulations. Among the most common examples are the bending of traffic rules and regulations promoting environmental protection. 7. CONCLUSION AND IMPLICATIONS For academicians, this research makes a contribution to the understanding the underlying dynamics of the role of corporate social responsibility in consumers’ buying behaviour. The result of this study indicates that all of the CSR components have a significant relationship with consumers’ buying behaviour. However, the limitations of this study must also be considered. The major limitation relates to the sample. With only 250 usable respondents, this sample size might limit the external validity of the findings. Managers should note that this research supports previous results reported in the literature, suggesting that a substantial, viable and identifiable consumer group exists that considers a company’s level of social responsibility in its purchase decisions. Manufacturers and retailers have an opportunity to appeal to this group while simultaneously meeting their business objectives and make contributions to society. The type of CSR activities that should be engaged by the corporations should preferably be based on the priority indicated in the finding of this study, where the economic responsibility attribute has the most significant impact on consumers’ buying behaviour, followed by philanthropic responsibility, ethical responsibility and finally, legal responsibility. However, companies that promote themselves as socially responsible need to be prepared to deal with criticisms of any irresponsible behaviour they are seen as committing, as information travels within seconds in this information technology era. In contrast, companies who disregard expectations concerning social responsibly may risk consumer boycotts as a result of the strengthening of consumers’ awareness and rights in today’s market scenario. 8. References Ali, I. , Rehman, U. K. , Yilmaz, K. A. , Nazir, S. Ali, F. J. 2010. Effects of CSR on ConsumerRetention. African Journal of Business Management. Vol. 4, pp. 475-485. 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Consumer Decision Making Process

Question: Analyse theinternal and external factorsinfluencing the consumer decision making process for amajor purchase e.g. a car or a holiday. Answer: Introduction: The idea of the Consumer Buying Behaviorcan be designated as the buying behavioral pattern of the final consumers. Consumer Buying Behaviorconsists of the analysis of influencing factors those are instrumental in the process of decision making of the consumers buying decisions and how thy influence the decision of the customers. As opined by Hande and Ghosh 2015, a company needs to examinethe buying behaviorof the consumers as to utilize the decisive factors in developing its marketing strategy and thus ensuring the firms success. As opined by Ghosh and Ghosh 2013, the buying decision of a consumer can be influenced by a number of influencing factors. Theses factors are crucial to be evaluated by the companies to examine, as they are helpful in determining their strategy. However, these factors, which are influential in determining the consumer buying behavior, are manifold. There are a few internal and external factors, which are typically instrumental in determining the consumer bu ying behavior pattern. The case: In the following case study, the influential factors of the buying behavior of a person will be evaluated. A person with a moderate income lives in a locality of Australia. he did not have a car. Most of his neighbors and his friends owned cars, which are popular in the recent car market, and these are expensive too. His family and the friends told him to buy a car several times. However, he resisted it for a long. However, in the last month he bought a car, which is more expensive than his neighbors and friends. This is also causing him a budget cut in his daily routine. He was aware of this issue but he could not resist this buying decision. Now, with this real case study the author will examine the internal and external factorsinfluencing the consumers decision-making process for thismajor purchase of a car. The potential internal influences: As opined by Holland and Mandry 2013, there are a number of the internal factors are influential in the process of decision making of the consumers related to its buying. These internal factors typically mean the personal and the psychological factors of the consumers own self. As discussed by Prakash and Pathak 2014, this personal factor consists of the Perception, Learning, motivation, personality and attitude of the consumer. Now, if the Five Factor theory of the personality can be discussed, the buying behavior of the person in the case study can be identified (Gangai and Agrawal 2016). As discussed by Kumar 2015, the extrovert personality pattern is sometimes responsible for the extravagant buying behavior. The man in the case is also an extrovert. He has a large group of friends and he is popular in his group. He loved the idea to be popular among the friend circle by this buying decision. On the other hand, the core trait of instability is also there behind the decision of buying that car. The subject is a person who is moody and temperamental. His whimsical decision of buying can be cited as a proof of this claim. As opined by Gangai and Agrawal 2016, in many cases these personality patterns are influential in determining the extravagant buying behaviors of the consumers. Here, the learning factor of buying behavior can also be discussed. As opined by Khan 2013, the learning or the knowledge of the product or the services of a company determines the possibility of purchase of a product. Here, in the context of this case, the theory of cognitive learning can be discussed. The cognitive learning of the consumer can be discussed as the learning through the information gathering and intellectual processing. In the case of buying that car, the person set the goal of achieving popularity, increased social status and masculinity. The marketing and promotional advertisements have disseminated the idea that a consumer will be able to achieve all those by obtaining their car. It has driven him to the decision of buying a car. On the other hand, the attitude factors are also responsible for such decisions. As discussed by Badgaiyan and Verma 2014, customers attitudes are a mix of a consumers (1) idea about, (2) approach about, (3) and behavioral purpose toward some object. Here, in the context of this case, the person had a positive belief about the big and expensive cars and his positive feeling about the high-end brand shaped his buying intension. The advertisement also worked positively in shaping his attitude towards that brand. In addition to this, the motivational factors are also influential in determining the buying behavior pattern of the consumers. As discussed by Kumar 2015, according to the Maslows Hierarchy of Needs, people has a ladder of needs. When the basics are attended, the people want to obtain the higher level of requirements. In the context of this case, the person is a moderate earner. Hence, he may not have a physiological, Safety and Security Needs of the lower level of the Maslows Hierarchy of Needs. He is occupying the stage of social and ego needs. His social need of having popularity and the ego needs of status and self-esteem has driven him to buy an expensive car. In addition to this, if the examination of the McGuires Psychological Motives can be done, it can be found that the Affective preservation motives and Affective growth motives were instrumental in his decision-making. As discussed by Gangai and Agrawal 2016, here, his underlying motives were demonstrating his success to his neighbors and the sense of being powerful and wealthy by buying an expensive product. On the other hand, he has shown the manifest motives that a big car is more comfortable, it performs well and most importantly, most of his friends own such cars. All these typically influenced his buying behavior. His perception regarding that car has also influenced his buying behavior. As opined by Malik et al. 2013, the brand name of that particular company allured him to own that product. (Source: Hande and Ghosh 2015) The external or situational factors As opined by Khan 2013, there are a number of external or situational factors are there which influence the consumer buying behavior pattern. These external factors include Group Influence and Culture of the consumers. As man is a social animal, he cannot ignore the influence of the group. Now, the group influence mostly manipulates the purchase of the products like car, bike, etc. in the context of this case the ascribed group type i.e. the family influenced the buyer to buy that car. In addition to that, as mentioned by Singh 2013, the associative and the peer group i.e. his neighbors, friends and his colleges and their possession of cars made him decide in this way. The influence of the reference group influence i.e. the comparison between him and his friends regarding the ownership of car influenced him to buy a new and more expensive car. Here, the external factors influenced his internal drives to take a decision in favor of buying a car. In this discussed case, the expectations of the family member and the friends have driven the person to purchase that expensive car over an inexpensive one. The Aspirational reference group has also influenced his buying behavior. As opined by Gupta 2015, most of the branded and high-end car companies use the marketing strategy of celebrity endorsement. It creates an urge among the customers to be in the society of those celebrities. In the context of this discussed case, the person was also influenced by the urge of belonging in the same social status of those celebrities. In addition to this, the cultural values also determine the buying behavior of the consumers. As discussed by Holland and Mandry 2013, there are a number of cultural values, which can be cited as the determinant of the buying of a car. The environment oriented and self-oriented values like the idea of acquiring a higher cultural status, the materialistic culture of possession of wealthy products, the idea of immediate gratification of the materialistic urges were instrumental in determining his decision of buying that expensive car. His cultural values made him think that this car will provide him a better social status. He also possessed a materialistic view of life and it made him think about spending his money in acquiring the products of his choice as a way of seeking pleasure in life. Conclusion: Thus, theses internal and external or the situational factors were characteristically instrumental in shaping the purchasing choice of the consumer. The influence of the internal and external factors in the customer buying behavioral pattern is a very popular subject in the marketing management. The psychological factors are typically responsible for the buying decision of the customers. As discussed in the above case the demonstrative effect influenced the buyer to go beyond his buying capacity and compelled to buy that particular product. This demonstrative effect was originated by the influence of a number of deep-rooted internal factors. The personality pattern, motivations, learning and attitude of the person has driven him towards the influence of the demonstrative effect. On the other hand, the situational factors like the cultural setup and the reference group influence have motivated him to buy a product that will increase his social status and the acceptance within the grou p. References: Badgaiyan, A.J. and Verma, A., 2014. Intrinsic factors affecting impulsive buying behaviourEvidence from India.Journal of Retailing and consumer services,21(4), pp.537-549. Gangai, K.N. and Agrawal, R., 2016. The Influence of Personality Traits on Consumer Impulsive Buying Behaviour.International Journal of Marketing Business Communication,5(1). Ghosh, M.U.N.M.U.N. and Ghosh, A.R.I.N.D.A.M., 2013. Consumer buying behaviour in relation to consumption of teaa study of Pune City.International Journal of Sales Marketing Management Research and Development,3, pp.47-54. Gupta, K., 2015. Celebrity Endorsement And Its Impact On Consumer Buying Behaviour.SANJAY DIXIT, p.41. Hande, P.V. and Ghosh, D., 2015. A comparative study on factors shaping buying behaviour on B2B and B2C E-commerce platforms in India.EXCEL International Journal of Multidisciplinary Management Studies,5(3), pp.1-10. Holland, C.P. and Mandry, G.D., 2013, January. Online search and buying behaviour in consumer markets. InSystem Sciences (HICSS), 2013 46th Hawaii International Conference on(pp. 2918-2927). IEEE. Khan, H., 2013. 3 CONSUMER BUYING BEHAVIOUR.Principles of Marketing: A Value-Based Approach, p.71. Kumar, S., 2015. A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS ORGANIZED RETAIL STORES IN ERODE DISTRICT, TAMIL NADU-INDIA.International Journal of Management Research and Reviews,5(12), p.1124. Malik, M.E., Ghafoor, M.M., Iqbal, H.K., Ali, Q., Hunbal, H., Noman, M. and Ahmad, B., 2013. Impact of brand image and advertisement on consumer buying behavior.World Applied Sciences Journal,23(1), pp.117-122. Modi, S. and Jhulka, T., 2012. Consumer buying behaviour: Changing shopping patterns.Int. J. Bus. Manag. Eco. Res,3(3), pp.527-530. Prakash, G. and Pathak, P., 2014. Understanding Rural Buying Behaviour: A Study with Special Reference to FMCG Products.Indian Journal of Marketing,44(8), pp.43-55. Singh, N., 2013. Cognitive effects of advertising on consumer buying process: a study of non-durable products.